Why Online Game Players Trust Sites With Clear About Pages

When players land on an unfamiliar gaming site, they make a quick judgement: is this place trustworthy? They may be about to follow a guide that costs them hours, download a mod, sign up for an account or take advice about which game to buy. One of the first places careful visitors check is the about page. Who runs this site? Are they real players? How do they make money? What happens when they get something wrong? A clear about page answers those questions, and its absence often sends visitors elsewhere.

This article explains why online game players trust sites with clear about pages, and how to write one that genuinely builds trust.

Players have learned to be cautious

Gaming audiences have seen plenty of scams: fake giveaways, phishing sites copying popular platforms, cheat downloads containing malware and review sites that are thinly disguised advertising. Experienced players have learned to look for signs of legitimacy before engaging. An about page with real names, a clear purpose and contact details is one of the strongest signals. A site with no information about its owners raises the question of what it is hiding.

What a good about page includes

Who you are: real names or consistent handles, with a short background for each writer.
Why the site exists: its purpose and the audience it serves.
Experience: what games the team plays and for how long.
How the site is funded: ads, affiliate links, sponsorships or donations.
Editorial standards: how content is researched, tested and updated.
Corrections: how readers can report mistakes and what happens next.
Contact details: a real way to reach the team.

Experience and expertise signals

Search engines increasingly evaluate content based on experience, expertise, authority and trust. An about page that explains who writes the content and why they are qualified supports all of these. For gaming sites, experience might mean thousands of hours in a game, competitive rankings, years of moderating a community or professional work in the industry. Author pages linked from each article reinforce this, connecting each guide to a real person with a track record.

Transparency about money

Players are not naive about how sites make money, and most accept ads and affiliate links. What damages trust is hiding them. A clear statement about how the site is funded, plus labels on sponsored content and affiliate links, lets readers judge recommendations fairly. Gaming platforms and brands follow the same principle: an operator like ankertoto earns more confidence from visitors when the people and policies behind it are easy to find rather than buried.

Tone and personality

An about page does not need to be formal. Gaming sites often have personality, humour and a distinctive voice, and the about page is a good place to show it. Tell the story of how the site started, share what the team loves about the games they cover and be honest about what the site does not do. A warm, genuine page builds more connection than corporate boilerplate. Many fan sites began as a single blog, as described in how online game fan sites grew from a simple WordPress blog, and that origin story is often what readers find most relatable.

Supporting pages

The about page works alongside other trust pages: a contact page, a privacy policy, an editorial policy and sometimes a corrections log. Together they show that a site operates responsibly. These pages should be easy to find, usually linked in the footer, and kept up to date. Outdated team lists or dead contact addresses undermine the trust the pages are meant to build.

Does anyone actually read about pages?

A common objection is that hardly anyone visits about pages, so they are not worth much effort. Analytics often confirm low traffic. I think that misreads what the page is for.

The people who do visit are often the most important visitors: potential contributors, partners, journalists, cautious players deciding whether to trust a guide, and reviewers assessing site quality. A small number of visits can carry outsized weight. The page also supports every article indirectly, through author links and the overall impression of a site that is open about itself. Low traffic does not mean low value.

Writing your about page on WordPress

On WordPress, create the about page as a regular page and link it in the main menu or footer. Add author bios through user profiles so they appear on each article. Use a simple layout with headings for each section, photos or avatars for team members, and a clear call to action, such as joining the community or getting in touch. Keep it updated as the team changes. Clan and community sites can find structure ideas in how online game communities build their websites on WordPress.

A checklist for a trustworthy about page

Name the people behind the site.
Explain the site's purpose and audience.
Describe relevant experience honestly.
Disclose how the site earns money.
Explain how content is checked and corrected.
Provide a working contact method.
Link related trust pages in the footer.
Review the page every few months.

Mistakes that undermine trust

Some about pages do more harm than good. Stock photos presented as team members are easy to spot with a reverse image search and destroy credibility instantly. Vague claims like "a team of passionate experts" without names or details read as filler. Exaggerated credentials invite scepticism from knowledgeable players. Contact forms that never receive replies frustrate readers who try them. The fix in every case is honesty: real people, specific experience, modest claims and a contact method someone actually monitors. A short, honest page beats a long, polished one that does not hold up to scrutiny.

Trust starts with openness

Online game players trust sites that are open about who they are and how they work. A clear about page answers the questions careful visitors ask before relying on a guide or signing up for anything. It costs little to write and keep current, and it quietly supports every page on the site. If yours is thin or missing, it may be the most valuable page you write this month. Browse more in our Games section.